Last updateTue, 12 May 2020 1pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Societies really imply a lot of special efforts by individual. Here's some news from some of the many in this field.

IBC 2012 Tools and Tips

IBC Exhibits open on the 6th of September, opening at 10:30 AM on that day and at 9AM for the rest of the exhibit days. The last day is the 11th, with a closing at 4PM.

Conferences begin a day earlier and finish on the 1th as well.

The IBC is offering an iPhone/iPad and Android App again this year. In just the first few minutes with it, it seems better than last years, although it doesn't have some of the same problems. There doesn't seem to be an interface with the iPhone/iPad/Android calendar system...though the yellow star that chooses favorites is a decent touch for both choosing and creating a list of events and exhibitors. Still...what I would give to have the info like the location pass through to my calendar.

IBC2012 for iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad on the iTunes App Store

IBC2012 - Android Apps on Google Play

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[UPDATE] UNIC Crowdsources Innovation–Orange Involved

There has been no lack of innovation in the digital cinema world this year, with releases of new audio systems, new closed caption devices, new internal media blocks, and soon a movie release with new frame rates. But these are all quite movie centric. To pay for the equipment that cost 3 or 4 times what film equipment cost there has to be something more.

The presumption has been that this will be Alternative Content...what some call Other Digital Stuff. While there have been many tales of successes for a handful of live opera transmissions, every other attempt seems to still be in the experimental stage. There seems to be no momentum.

[Update]: Orange, a dominant and inventive provider in the cinema publicity space, is now involved with the "Cinema: Digital Innovation Award" – "To enable cinemas develop new innovative ways to reach out to new audiences using digital technology." The new Press Release is now available below.

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[Update]Pierce, Jerry, Award, CinemaCon

Jerry very graciously accepted the Ken Mason Award this morning, citing a love for the art form over the technology, citing an appreciation for the technologies ability to give us the equivalent of an answer print 4 weeks into a movies run and citing the pleasure of receiving an award for something that "I love doing".

If he had thoughts of laying into the audience of exhibitors during this CinemaCon's opening day breakfast, they may have had the edges taken off by a previous award given by the Variety Children's Charity. Little Vegas-native Kevin Marinez was placed on a new $4,000 orthopedic "Specialized" Adaptive bicycle which will grow as he result of the exhibitor's "Gold Heart Campaign".

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CinemaCon 2012 Schedule Online [Updated]

International Day and Kickoff Party on 23 April mark their usual spots, but there are some interesting panels on Monday, with some good speakers;


Digital Cinema 2.0: The New Frontier and What Lies Ahead

This 9:30 AM Opening morning presentation has been updated. The line up is terrific:


“Digital Cinema 2.0: The New Frontier and What Lies Ahead”

Moderator: Mark Christiansen, Executive Vice President, Worldwide Operations, Paramount



Steve Weinstein, CEO, Motion Picture Laboratories, Inc.

Joe Hart, Sr. Vice President, Deluxe Digital Cinema

Christiane Ducasse, President, Smartjog USA

Curt Behlmer, Senior Vice President, Digital Cinema, Technicolor

Paul Holliman, Vice President – Distribution Administration and Operations, Walt Disney

Studios Motion Pictures

Drew Kaza, Executive Vice President Digital Development, Odeon UCI Cinemas


Gone Digital: Now What For Programming?

Moderator: David Hancock, Senior Analyst, Head of Film and Cinema, IHS Screen Digest

Topics and Presentations (to date):

“The Value Proposition for Alternative Content to the Exhibitor”-Rob Arthur, Managing Director, Apollo Cinemas

“Content is Key: Challenges of Securing Regular Content Stream”

“Wimbledon 3D and Driving Live Sports in Cinema”-Dave Cowlishaw, Head of Business Development, Digital Cinema, Sony Europe Ltd.

Now that the digital revolution has passed the mid-point numerically, it is time to speak of these issues. What expenses are ahead that will cost real money when VPF payments from the studios end? Why hasn't Alternative Content gone any further than it has toward filling the gap in the costs of film projection v digital?

We're not sure what to make of Wednesday's Prioritizing Concessions in the New Digital Environment: A Panel Discussion on the creative adaptation of new space and communication that delivers profit to the bottom line. Somehow we can't get the byte to bite calculator working, but maybe we will by the next report.


The rest of the schedule hasn't been filled in yet. We'll make this an Ongoing Article, adding to it as Mr. Neuhauser fills us in.

2012 Schedule of Events - CinemaCon -- Celebrating the Moviegoing Experience


[email protected] Content Creation Pushing Quality

Excellent 3D work is now hitting the big screen regularly, the latest being the exceptional Hugo. One imagines that eventually the circle of cognoscenti will Venn out of "Friends of Cameron", perhaps even developing from the semi-pro end of the market. If it does, it will be because of efforts of people like the [email protected] Consortium who put out great information, white papers and tutorials, trying to protect the eye-balls of us all.

The latest is a white paper from Robert Boudreau which documents his adventure of buying a JVC 1080 3D camera for his daughter's wedding. High Quality Home 3D Movies Using the JVC Full HD 3D Camcorder with the Toshiba Autostereo Laptop or the Sony Shutter Glasses Laptop...

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