HDR Explained – for the rest of us...

Explained for camera people, but well done for all of us...

Michael Cioni and Aaron Kroger of Panavision pretend that they are uniquely qualified to explain HDR because they aren't PhD graduates – which somehow equates to being simpletons who tripped into their senior management jobs. Yet, they have scrapped together a wonderfully scrappy explanation of HDRs nuance. Fun, rarely obtuse and hijacks ensue, as the movie plug often says.HDR Explained Expertly

From the cinema exhibition view, it is getting more difficult to explain why the big screen pictures are a better quality experience for watching movies than the experience at home. The industry has never done well at explaining the differences, so it is nice to see a good attempt to explain the groundwork of what is obviously coming. One remembers the 2007 NAB/SMPTE Digital Cinema Summit when Chris Cookson, then chief technology officer for Warner Bros. explained why at all costs producers should insist on 4K deliverables if they had any respect for their future library.

In this case, the potential for getting HDR to the home is now here. With all the 4K televisions walking out of CostCo and BestBuy, and more data streaming into people's home, it has a chance. We will see what CinemaCon brings this spring...perhaps the tech won't embarrass us like it did last year.