Last updateSat, 25 May 2019 4pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

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Fluff but fun article on Drive-A-Tron/Sway/2012

2012 Cites Mayan Calendar Cataclysm - SWAY Studio Creates Upheaval With Drive-A-Tron™ Software

If the Mayan calendar is to be believed, the end of days is just around the corner, on December 21, 2012. Of course, the end of the world is just the beginning of “2012,” the new apocalyptic sci-fi thriller from Roland Emmerich (Independence Day, The Day After Tomorrow). The film follows an academic researcher (John Cusack) who tries to prevent these catastrophic prophecies from becoming a reality. Among the many startling visual effects in Emmerich's film is an epic sequence in which a limousine races to stay one crack ahead of a crumbling Los Angeles.

2012 VFX Drive-A-Tron™

SWAY Studio used its proprietary Drive-A-Tron™ technology to create the sequence. Used in campaigns for Lexus Hybrid, BMW, Mini, and countless others, the Drive-A-Tron™ is a virtual stunt driving machine that simulates the real physics of an automobile. It creates scenes in real-time, with the artist literally in the driver's seat.
In this behind-the-scenes video, Director of New Business Addie Hall walks viewers through the studio's pre-visualization process for "2012." She also offers insight into why SWAY Studio was chosen for this project, and describes the features that make Drive-A-Tron™ a game changer in the world of visual effects.

VFX: SWAY Studio
Creative Director: Mark Glaser
VFX artist: Robert Glazer
Producer: Aaron Abt
Artist: Cesar Chavez
General Manager: Stephanie Heinson