Last updateSat, 21 Mar 2020 12pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

The feet hitting the street. This is where it all plays out.

[Update] Scathing 2D/3D Light Article...True?

Update - A response has hit the interwebs, sometimes alleged to be a Sony press release. It doesn't seem likely, but it is a defense nonetheless and explains many of the points (not all) made in the Boston Globe article. It is posted in its entirety at the bottom of this article. [End Update]

Sony projectors with RealD systems take a perceived hit in a Boston Globe article available at: A movie lover’s plea: Let there be light - Claims are made that, by virtue of using a Sony/RealD 3D lens pair – instead of a 2D lens – during 2D presentations with a Sony Projector, that only 85% of the intended light is getting to the patron in the seats. It seems like dodgy science, extrapolating some data and using some flawed common wisdom - some measurements would be grand.

Between all the ads, one might miss the link for what also seems to be a very fact-challenged graphic: Graphic - How a 3-D lens affects a 2-D movie

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Lucas, Cameron, Katzenberg at CinemaCon

Our friends at CineTechGeek recorded the CinemaCon presentation of Lucas, Cameron, Katzenberg and have made it available on their site at YouTube.

See the first of the presentation YouTube - CinemaCon 2011 - 02 - Cameron, Lucas, Ketzenberg on future of Film, Part1

CinemaCon Official PR [Updated]

CinemaCon LogoCinemaCon begins with International Day on 28 March. There are many interesting conferences on that day and the following two. As a break from tradition and to help make the exhibition floor more vital there are more open time without conflicts, including a virtually undisturbed final day (except for the movie.)

Of course, 3D will be a major topic, lasers are around the corner, but orienting everything around a many new regimes will be the unofficial theme.

Following is the links for the primary PR events of the show. This will be updated when new information is received.

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AMC and Regal Forming New Venture to Acquire and Release Movies

Alternative Content takes on a whole new meaning with a joint project involved with access and distribution of independent movies by AMC and Regal.

The two groups operate over 12,100 screens at nearly 950 'plexes, substantially in the United States. 

There are hundreds of movies that get finished each year that don't get distribution. The comment that they could also sell DVD/Bluray releases brings up interesting concepts in distribution as well.

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DoJ Transcripts: Official Submissions

HI/VI Logo"No theater should be exempted from providing captioning and description by saying it can't afford them unless that theater also is exempted, on economic grounds, from providing fire exits."

Addressed to the Disability Rights Section, Civil Rights Division of the U.S. Department of Justice as comments to proposed rules for implementation of the Americans with Disabilities Act, these were the closing comments of Elizabeth D. Botts arguments. 

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