Last updateFri, 07 Feb 2020 10pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

The feet hitting the street. This is where it all plays out.

CinemaCon 2013: Maturity Brings Discussions of Quality in Digital Cinema

Wherever one looks at CinemaCon 2013 there is the smell of Quality Control in the air. Examples:

Jack Cashin, President of USL – famous for their test and measurement systems as well as quality systems for the deaf/hard of hearing/blind/partially sighted audiences and multi-projector movie distribution systems – is awarded the Ken Mason Inter-Society Award. They introduced a QC system last CinemaCon.

Highlands Technologies introduces the QALIF Calibration system [QALIF  Digital projection System Measurement Tool] and arranges for West US distribution with Charles Flynn of Digital Test Tools (+1 818 877-6149) — See attached presentation

Harkness Screens introduces iPad apps – Digital Screen Modeller and in particular the Digital Screen Archiver – will assist in changing people's view of their valuable data as well as helping projectionists keep track of reality. — See attached press releases

...and last but not least...

RealD is showing the new "Precision White Screen" technology that the spoke about at last years SMPTE October event. If they can make a screen that not only broadens the sweet spot of 3D movies but is more efficient then they can do the industry a great deal of actual good.More on this after the demos. — See attached press releases


Although some say that new audio systems are just a way to fill the coming income void resulting from a market that is now nearly digital saturated, in fact with larger ceiling'd rooms there is a need to fill the room better. Technology has moved on from the simplicity of the 1990s' and Atmos and Auro are taking advantage of new potentials of faster chips and algorithms that were impossible last decade.

For a decade the industry was fighting to just handle the influx that the digital transition kept piling on them. Now post-installation can be discussed.

Nice India Article

Digital Cinema Report has a nice article about the Indian cinema market. Although I would have loved 2 more paragraphs of background data for each one that Lynne Gardiner whote, it still contains a lot of interesting data:

Understanding India | Digital Cinema Report - News. Perspective. Analysis.

Black Screen Alert~! InterOp Losing Life Support

Remember "Paradigm Shift"? Of course not. Writers have been banned from using that overworked phrase for another 20 years. The same will soon happen with the misused terms "Perfect Storm" and "begs the question". Notwithstanding, we need a way to describe the potential for Reality-laced Hyperbolic Activity that is coming to Digital Cinema screens everywhere.

Potential Points of Failure Quotient = 10.95. Hyperbole Quotient...OK, InterOp will be around a long time for legacy, but don't expect it to continue for everything else.

Does that describe it? OK, let's see how it can happen (and we'll keep math and the SMPTE Police out of this.)

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Showbiz Podcast

Showbiz Sandbox LogoThere are many who know more about movie equipment than they do about all the fluff and glamor which pays for it all. Showbiz Sandbox is the kind of podcast that a technical insider needs to hear just to get a little balance.

Subscribe in iTunes – Highly Recommended~!

Many will already know Sperling Reich from the ISDCF, Celluloid Junkie and DTS. He and New York associate Michael Giltz give intelligent statistics and observations that fill an interesting hour each week.

Shubin Reports: World Opera Project Needs Help

Those of you who follow my activities know that one of them is discussing how, over the course of the last four centuries, opera helped create the modern media world: electronic home entertainment, stereo-sound transmission, pay-cable, headphones, movies, and more. Here’s a press release about a recent lecture I did on that subject at the Library of Congress: http://www.loc.gov/today/pr/2011/11-169.html>World Opera Project Needs Help

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