Sat04042020

Last updateSat, 21 Mar 2020 12pm

 

Introducing – Tools for Cinema Quality Assurance

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Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Exhibitor News

NCM Adds Metropolitan Theatres

How does one compete against giants? The giants can command better deals and pricing from their distributors and vendors, the giants can sneer at the concept of anti-trust. But the giants need huge funding, and huge funding brings delays. The mythic DCIP/multi-studio distribution network seems to be caught in that trap, but their other plans keep rolling along.

In this case, Metropolitan Theatres linked into the cinema advertising and NCM Fathom entertainment events network of National CineMedia, a joint project by giants AMC, Cinemark, and Regal. This adds 77 more screens to the DCIP-Borg Collective, reaching into California, Colorado, Idaho and Utah. Audiences get more advertising...perhaps slicker, as some are now titled NCM's FirstLook digital pre-feature program and NCM Fathom’s live and pre-recorded in-theater events beginning in the second quarter of 2010.

<excise quotes from the lawyer-approved hive marketing spokes...uhm, people.>

Metropolitan represents the most recent assimilation of the NCM Cinema Network – the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group , as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres, MJR Theatres, Picture Show Theatres, Rave Cinemas, LLC, ShowBiz Cinemas, LLC, Starplex Cinemas, and Storyteller Theatres Corporation, among others.

Resistance is Futile