Sun03292020

Last updateSat, 21 Mar 2020 12pm

 

Introducing – Tools for Cinema Quality Assurance

cat_pr1_sm_jpg

Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

8K Association Certified Program

It was only a few years ago that the idea of anyone needing or wanting – much less having available – 8K screens was beyond ridiculous. But here we are, a new decade and a new CES coming and a headline about 8K Association Certified Program Now Available for High Performance 8K TVs – and a new 3 Letter Acronym: 8KA.

The 8K Association represents 22 companies with skin in the game. Which will be the first to get an 8K unit into the carts of CostCo buyers? We know that they will be available in Japan for the Olympics, because LG just said so, and NHK has been at it for a long time 

8K is now being broadcast in Japan - Newsshooter

Olympic broadcasters are really pushing 8K TV for 2020 in Tokyo

LG Begins 8K OLED TV Pitch In Japan Prior To Olympics | HD Guru

 Here is the big pitch from the 8K Association:

Las Vegas, Nevada, Dec. 30, 2019 – The 8K Association (8KA), the leading cross-industry group promoting growth and harmonization throughout the 8K ecosystem, is pleased to announce that an 8K Association Certified program for 8K TVs is now available for 8K TVs that meet the exacting requirements outlined by the 8K Association.  8K Association Certified TVs feature 4 times as many pixels as standard 4K TVs for impactfully realistic clarity and deliver exceptional contrast and color for striking high dynamic range performance.  Member companies of the 8K Association will be able to promote 8K TVs under the 8K Association Certified banner after each TV model’s performance criteria is validated by an independent Certification Program Manager.  Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.

The 8K Association expects that many top TV brands will launch 8KA-Certified TVs in 2020 and will use the 8KA Certified logo in the marketing of those TVs.

8K Association LogoFor 2020, the 8K Association plans to ramp up its education and industry cooperation activities.  With strong membership growth from companies representing all parts of the 8K ecosystem, the 8KA plans a number of initiatives in the year ahead to foster continued growth and awareness of 8K via:

  • Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation
  • Expanded promotional activity for the 8K industry to create cutting edge demos showcasing the maturing nature of 8K products, production workflows, delivery options and display devices
  • New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content.
  • Facilitate the adoption of higher efficiency 8K streaming technologies.

The 8K Association now counts 5 of the world’s leading panel manufacturers as members.  According to the 8K Association’s estimates, these 5 leading suppliers represent over 70% of the global TV panel manufacturing capacity in 2019.  With such strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.

Looking ahead, the 8KA expects adoption of 8K in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4K over the past several years, with 8K displays leading the way.  Companies evaluating the impact of 8K or actively engaged in some aspect of the 8K ecosystem are encouraged to consider joining the 8K Association and helping to create the future.

Phillip Holland, a renowned 8K cinematography pioneer, commented about the release of the new 8K Association Certified program, “As a content creator and filmmaker, it is a joy to provide entertainment with such high visual standards to viewers around the world.  8K is much more than a resolution, it’s about creating a very high-quality viewing medium to present content in the best way possible.  Now with the 8K Association Certified logo program, viewers can easily see if they are looking at a television that can accurately deliver that extremely high-quality 8K content.”

“8K is more than just a logo on a box. A true 8K TV needs to meet various picture quality criteria to deliver a superior viewing experience. The 8K association’s test criteria, which includes requirements for peak white and black levels, offers a standardized yet comprehensive means for manufacturers to self-certify the performance of their 8K offerings — to the benefit of the entire TV industry.”   Mark Henninger – Editor, AVS Forum

“With the 2020 Olympic Games in Japan the first major event to be broadcast in 8K… barriers to uptake will begin to fall away” – Matthew Rubin, Futuresource

About the 8K Association: 

The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of enjoyment which is paramount to large screen entertainment. Its activities include development of performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.

The 8K Association (8KA) has quickly grown its membership to now include 22 leading companies at the forefront of deploying 8K content and technology.  Its membership constitutes global leadership in consumer electronics, display manufacturing, ingredient technology providers as well as content and distribution.  With its membership focused on growth of the 8K ecosystem, the association’s activities are coordinated through five active work groups, including: Technology, Marketing, Certification, Content & Distribution, and Legal.

You believe that Snellen eyechart or your lying eyes?

Chris Chinnock of Insight Media has tied together a group of interesting data to counter the meme that the visual acuity of the Human Visual System is incapable of discerning differences in 4K or 8K unless one is close enough to get nose oil on the screen.

Finally those who see movement flaws and dithering in 4K materials from distances supposedly impossible can stop doubting themselves, armed with science. Effects such as Film layers put over video that are composed of various forms of dithering dirt that show up on LED screens can be explained. ...– even though that addition is perhaps worthy for the 2K or 4K projection to remove the video look.

See: 8K TVs Top TV Line-ups for a Reason

For those not familiar with Chris and Insight Media, he has been assembling various focused multi-day seminars which go beyond what is typically delved into during HPA (they go into topics of the future but are not as focused on any one topic) or the NAB/IBC/ISE/CES circuits (which dance around immediately interesting topics generated from the new developments that manufacturers are showing). Nothing wrong with those, but the Insight Media sessions hit their topics from experts in with newly developed information from several tangents.      

For example, the October 2018 Display Summit held at the Harman International facility in Northridge gathered 30 experts on light field and LED technology. (It took 5 of them before I understood that there will never be a Star Wars hologram kit in my cereal box, ever. And although I have been in Barco facilities that had walls full of LED displays under test – headed to concerts, stores and exhibition displays, I was still surprised to hear a Barco/Cinionics speaker discussing LED walls for cinema.)

And here is a link for a little music to listen to while reading Chris' piece: El Panquelero - Silvia Perez Cruz & Javier Colina Trio

Sony Studios hosts Sound for Film and Television Conference

CineMontage, the Editors Guild Magazine report from Mel Lambert:

On Saturday, September 17, Mix magazine presented its third annual Sound for Film and Television conference at Sony Pictures Studios in Culver City, in cooperation with the Cinema Audio Society (CAS) and the Motion Picture Sound Editors (MPSE). This one-day event was subtitled “The Merging of Art, Technique and Tools” and included a keynote address by re-recording mixer Gary Bourgeois, CAS, panel discussions on the art of sound design, sponsored workshops hosted on the facility’s dubbing stages, and exhibits from leading technology suppliers — including Avid Technology, Auro-3D, Steinberg, JBL Professional and Dolby Laboratories.

Read the rest of this article at:

A Passion for Sound: Mix Magazine’s Annual Film & TV Conference

Update: Serif Affinity Designer and other Mac Vector Graphics Programs

While searching for a new workflow into the 4K 2020 world, the program Affinity Designer was tried. The website has a Free Trial download, and it was quickly found that the rare 16 bit TIFF export was there. Joy.

OmniGraffle doesn't have 16 bit export and they are a bit overpriced, perhaps by double. They are like the Volvo of software companies...such a great reputation that if there is any problem one thinks that it must only be happening to you. (Not that they have real problems outside of needing AI to tell the user what their Export size and detail really means and charging an extra arm for the Pro version.)

Keynote doesn't have 16-bit TIFF export and they have several other problems with exporting, regardless of how precisely great the drawing features are. For example, a 4:4:4 or 4:2:2 QuickTime export can only be done in 30 frames – which may transform well, but not perfectly and who wants the agro. Also, if you try to make a 4096 x 2160 export...well, you can't. You are limited to 3840...so, two jumbles making it hard for for cinema workflow. Not only is the TIFF export only 8-bit, but it will often mistakenly and incorrectly anti-alias a set of close single pixel white lines – close like, separated by a pixel of black, turning them into grey spectacles, I can tell they've had their fun, and ...AND, somehow, a pdf export cuts off a row or 2...very depressing. Your author wakes every morning by going to the App Store and hoping for a new version that will cleanse the taste of people who continue to say that Keynote is not meant to be a professional program...even though it is used all over the world by professionals using 4K projectors and importing into FCPX and Motion.

There are a few other programs with trial versions, most with only 8 bit per channel export, and who knows about the ones that don't. Pixelmator looked very interesting, but it is more cumbersome to work with than Affinity Designer. Autodesk has bought up iDraw and renamed it "Graphic", so maybe there is some high def hope from there soon. Perhaps Sketch has it down with 16 bit, but like most subscription-ware, no trial. Inkscape has some promise though the UI is still in flux and can't be judged. It and GIMP are open source and free, so they have a lot of interest.

Read more ...

Sound Design For Film and TV –

Mel Lambert Reports from Sony Studios:

The third annual Mix Presents Sound for Film and Television conference attracted some 500 production and post pros to Sony Pictures Studios in Culver City, California, last week to hear about the art of sound design.

Subtitled “The Merging of Art, Technique and Tools,” the one-day conference kicked off with a keynote address by re-recording mixer Gary Bourgeois, followed by several panel discussions and presentations from Avid, Auro-3D, Steinberg, JBL Professional and Dolby.

During his keynote, Bourgeois advised, “Sound editors and re-recording mixers should be aware of the talent they bring to the project as storytellers. We need to explore the best ways of using technology to be creative and support the production.” He concluded with some more sage advice: “Do not let the geek take over! Instead,” he stressed, “show the passion we have for the final product.”

The rest of this Post Perspective article can be read, with pictures, at: Industry pros gather to discuss sound design for film and TV