Last updateThu, 30 Sep 2021 9am


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

  • A free resource for the cinema industry
  • Tuned most particularly for the non-technical manager.
  • Tools include:
    • Several DCPs for testing the sound and picture quality
    • Lessons on sound and light
    • Written to help communicate with the technicians

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

NAB 2018 Info

Dates: April 7 – 12

SMPTE/NAB Cinema Days: April 7 – 8, Saturday and Sunday before

CinemaCon: April 23 – 26

Use Code LV8875 to register for a pass.

Test Bloom - AF100/F3/FS100/5DMkII

Phillip Bloom has done a quick and dirty set of tests between the Panasonic Panasonic AG-AF100 Micro 4/3 Pro HD Camcorder, and the Sony F3 and FS100...along side a Canon 5D MkII. You can see them on his blog or watch them with these links.


AF100 vs F3 vs FS100 Part 1: The Real World from Philip Bloom on Vimeo.


AF100 vs F3 vs FS100 Part 2: In depth and conclusions. from Philip Bloom on Vimeo.


The Bloom Danube: Sony FS100 Smooth slow motion test from Philip Bloom on Vimeo.

Democratization Everywhere

We've seen it in Post, with software editing tools being released for free or low-cost-monthly. We've seen it with cameras with specs impossible to attain a few years ago and impossible to avoid now. Of course, with software there is the need for a great computer and great deal of storage, and cameras need lenses. 

So it was a pleasure to meet some people at CineGear 2016 who offer all sorts of tools a la the great Panavision, but on a scale that Panavision would probably go out of business trying to match. And even though they promised that I would win this handy device at CineExpo, and didn't arrange it like they insinuated, give their site a look: Kodak PIXPRO SP360 4K Dual Action Camera from Borrow Lenses

Pearls of 3D–Audio Interview, Steve Schklair

Broadcast Engineering has an exclusive interview with 3D entrepreneur Steve Schklair, founder and CEO of 3Ality Digital. The conversation weaves broadcast 3D concerns with feature information. 20 minutes of Must Hear.


Mandatory listening for anyone who has read the Walter Murch/Roger Ebert article.


100 Great Resources for Cinematographers

The excellent blog for camera assistants "The Black and Blue" provides a great resource up to the minute interesting news and features about cameras and writing, an excellent spot for insightful reviews of movies from a technical view, and a complete distraction to my a good way.

Read more ...

BBC confirms live 3D Olympics

Oh Boy! 3D. Olympics. BBC confirms live 3D Olympics: Broadband TV News.

BigExpansive vistas, huge stadiums with fireworks in the distance. Oh, parallax isn't important to 3D after 20 or 30 feet? Well, don't let facts get in the way of a mountain of hype.

Lighting Tutorials

Lowel EDU - a Lighting Resource Center - with a good explanation of Color for a camera person.

Motion Picture Lens Database

An excellent set of spreadsheets that detail the many lenses used with motion picture cameras is compiled by Richard Bradbury of London, UK. He is a 1st Assistant Cameraman and Focus Puller.

The database is here: Motion Picture Lens Database

Jackson, Hobbit, 3D & 30 RED EPIC Cameras

Hobbits on Red Epics. It was announced over the weekend (via Engadget) that Peter Jackson will shoot the two-part adaptation of The Hobbit in 3D next year using state-of-the-art RED EPIC cameras which have an "epic" 5K resolution. The RED EPIC was announced this year and can shoot up to 120 frames per second and has a new HDRx mode for the highest dynamic range of any digital cinema camera ever made. Remember, Jackson and his cast/crew will be shooting for around 380 days next year, so they really need the best equipment, and they'll be working with "at least thirty cameras." This is going to look amazing!

Read more ...

H. Potter kills 3D; RED kills Low Dynamic Range

One rule in 3D production or post is to take off the glasses. There's a lot to see in the overlap of images.

On the other hand, if you have a 2D movie in front of you, close one eye and a lot of the 3D detail comes out. You get back some of those 3D cues/clues that the eye/brain complex merge when two eyes are open and staring at a flat screen (and realize "Hey–dis be flat!) – clues like occlusion, size of familiar objects, size of comparative objects, texture detail, distance color shift, haziness, all get un-merged. 

Un-Merged is how Harry Potter will be delivered on November 19th.

Read more ...

Great Epic Essay

Humbled by an EPIC – guest post by Jacques Mulder | Digital Cinema Demystified

"In Summary, I have had the privilege of working with all formats, a week before my Epic arrived I was still shooting film, I still have a couple of jobs in October that require that format, but in all honesty I am going to attach my EpicM to the side of the 435 and shoot with both cameras."

Read more ...

ASC Digital Assistant–The iPhone App

toland fov viewAn iteration of the American Cinematographer Manual has been introduced by the iPhone developers, Chemical Wedding. Bringing the venerated 70 year old set of tools into a modern structure, the American Society of Cinematographers partnered with Chemical Wedding to deliver the Toland ASC Digital Assistant for the iPhone or iPod Touch.

Read more ...

Camera Skates Investment

Crowd Investment Fun: CineSkates Camera Sliders

I'm not expecting to see it at IBC, but if something like it is there we'll show it here.

Bloom's Guide To Lenses

The friendly DSLR shooting community just got the ultimate favor from Phillip Bloom - Which…lenses to buy? | Philip Bloom

What follows is not the definitive list of lenses to buy. It’s my opinion. Please treat it like that. Many will disagree and may well be quite right too! All I can do is base this post on my own experience, with the plethora of lenses I own and have used.

I want to cover other makes of cameras with this evolving blog post but for now it will be purely for Canon lenses. I will cover the GH1, Nikon, Sony at some point later. My most experience is with Canon Lenses.

There is no more to this post; go straight to the Bloom post. And, as he says, check back often as he plans to update it with different company's products.

3ality Technica Combo

A week after Disney Tech VP declares mechanical 3D rigs eminently obsolete, the two premier players in that field consolidate. 3ality Digital has acquired Element Technica. The later will be moving from their Culver City digs to an expanded 3ality facility in Burbank. This is a fully buzzword compliant merger.

Disney's Howard Lukk's article: Walt Disney exec predicts end of 3D rigs | TVBEurope Magazine Online


Read more ...

RED Sched for IBC

RED will not have a booth at IBC this year, but like last year they have a presentation at Assimilate (Saturday, 10:30AM), but this year Jim promises that Ted will have a working EPIC and a new reel, and BandPro says they will style the EPIC with Leica lenses.

Ted has posted the following schedule:

Here's the list so far:

Big Screen Theater Presentation planned with them on Sat. Sept 11th at 1030am.

(Other casual visiting times throughout the week as time permits, opportunities for close up look at EPIC and latest Scratch developments on their highly evolved, RED Rocket powered, fully native R3D grading and finishing workflows)

The Foundry – Booth 

415pm on Friday, Sept. 10th

4pm on Sunday Sept 12th

1130am on Monday Sept 13th

11am on Tuesday Sept 14th

(Presentations and workflow discussions planned, chance for a close up look at EPIC and discussions on native R3D Post Production, VFX and Compositing with the Foundry solutions.)

Band Pro – Booth 

1pm to 3pm on Friday, Sept. 10th
1pm to 3pm on Sunday Sept 12th
1pm to 3pm on Monday Sept 13th
1pm to 3pm on Tuesday Sept 14th

(casual meet and greet time each day, plans to show EPIC with the new super high performance Leica Primes, that are very well suited for the ultra high resolution 5k EPIC camera.)

Avid – Booth 7.J20

10am on Sunday Sept 12th

(Special Presentation, Q&A session and latest Avid developments for Media Composer 5 and Avid DS that support RED R3D footage natively for editing through 4k finishing)

Autodesk – Booth 7.D25:

5pm on Saturday Sept 11th

(Special Presentation, Case Study session and latest developments on Lustre, Smoke, Flame, etc. Covering AutoDesk's end to end support of RED R3D footage natively for editing, through 4k finishing)