Introducing – Tools for Cinema Quality Assurance

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Cinema Test Tools for the non-Technical Manager – Post Installation Quality Assurance Has Begun

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Managers Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Alternative Content For The Cinema

Digital, though costing more, allows for more variety, sometimes at a lower cost and a better return. That variety is called "alternative content."

Update: Countering the "Maltin Rant"

I love a good rant as much as the next person, but I don't like it when it doesn't stay on point, is too anecdotal, or uses too many "everybody knows" to make the argument…all of which I think the film critic Leonard Maltin got trapped in during his now infamous rant about…well, watch it yourself at:

▶ Leonard Maltin's First Rant - YouTube

It's his first rant. Maybe he'll get better when he has ranted more. My counter-points can be seen after clicking the Read More button.

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Live SMPTE webcast tonight Pacific Time

Today and Tomorrow 18-19 June 2013  SMPTE is holding it's first ever conference at the 1878 home of motion picture technology, Stanford University.  (see http://lcls.slac.stanford.edu/VideoViewMuybridge.aspx)

"Entertainment Technology in the Internet Age" addresses technical and business issues which arise from the increased capability of the Internet to deliver very high quality video content.  300+ attendees and presenters from major studios and internet companies (Apple being the one exception) attest to the importance of this subject matter to both content creators and internet service providers.

Information about the conference can be found at https://www.smpte.org/etia2013.   For those of you who are unable to attend in person, go to that link to watch live tonight's session "Legal and Illegal Distribution Over the Internet: Can We Find Common Solution(s)?" 18:30-20:15 PDT.

File Festival–Melzo, International

Melzo International File Festival LogoWhat fun. Third Year. In Melzo, which means, Arcadia, the nicest cinema in the world.

We believe that culture is of fundamental importance.
It is essential to invest in culture rather than to cut funds.

As Albert Camus wrote “Without culture and the related freedom that is derived from it, society, even if it were a perfect one, would be a jungle. This is why every authentic creation is a gift for the future”.

I don't know that Camus made a comment about 3D.

Read the rest of the literature at:

http://www.imeff.org/wp-content/uploads/2012/05/dossier_ENG_2012.pdf


Latest Buzzword – H.265

MPEG standards can be ignored in a Motion JPEG world, if all we need to do is pass DCI and InterOp and SMPTE compliant hard disks with movies from one place to the other.

But somewhere along the way, the swirling heap of new technology ideas ends up as a connector or interface in your hands and you must do something about it. The latest, as we see from CES articles is HEVC – High Efficiency Video Coding.

The back story is that MPEG 2 was nice for its time, but its time was the beginning of modern microprocessors; small pathways for minor amounts of data in a world used to 'good enough' – NTSC anyone?

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Movies, The Other Alternative Content

Giving proof to Tim Sinnaeve's concept that it isn't "Alternative" Content, but rather "Additional" Content, IMAX is putting up Inception, Star Trek and Fast Five for a week at $7.00 US each. 

'Inception,' 'Star Trek' and 'Fast Five' Returning to IMAX for One Week | FirstShowing.net

 

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