Celluloid Junkie nails it again, scooping the news about Kodaks intentions to significantly leave the field, dropping their hardware and integration group, everything but the preparation and distribution of preshow content and playslists.

In a 20 November article titled Kodak Digital Cinema Undergoes Major Strategy Shift,  J. Sperling Reich at Celluloid Junkie confronted Bob Gibbons, Director of Marketing and Communications for Kodak Digital Cinema about recent "whisperings in conversations throughout the motion picture exhibition industry about organizational changes at Kodak Digital Cinema. He announced:

“We’re going to discontinue all development and manufacturing of our preshow advertising systems, our Kodak screen management servers, our Kodak theatre management systems and what I refer to as our role as a feature systems integrator, putting the packages together and marketing the packages.”

According to Sperling's report, Kodak will instead;