[Updated] Sony Pictures has announced that beginning in summer 2012 they will not be paying for the RealD glasses anymore. It was a legacy issue that had promised to leave for a long time anyway, and with Spiderman and Men In Black III coming out, it isn't like the exhibitors are going to say 'screw it, no movies from you.'
Interesting side note is that the Sony projector system can only use the RealD system...well, it only uses the RealD system – they could as easily have chosen a better system that doesn't use a light pulverising silver screen, but they didn't go that way.
[Sperling has an excellent article at: Celluloid Junkie » A Deeper Look At Sony’s Battle With Exhibitors Over 3D Glasses
New Articles with NATO's and Sony's responses
UPDATE: Sony Responds To NATO’s Claim That Studio’s 3D Glasses Plan Is Myopic – Deadline.com
Movie Theaters Upset, Won't Approve Sony's New 3D Glasses Policy | FirstShowing.net
Two articles and the priceless comments from the anti-3D-fanz:
Sony to Stop Paying for 3D Glasses in May 2012 (Exclusive) - The Hollywood Reporter
Trouble in the 3D World? Sony to Stop Paying for Free RealD 3D Glasses | FirstShowing.net
Lot of steam in those articles. A lot of money in play.
But let's get this straight: The exhibitors have a problem with some people not enjoying some 3D. Which system uses the cheapest glasses and the worst screen possible? Which system is trying to keep those glasses free instead of figuring a truly enviromental solution? Only RealD. The active system, XpanD and the other non-polarizing system, Dolby, use a much better pair of lenses.
There is a lot learn in this story.
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